Four Phoenix Digital Signage Trends to Watch
Apr 27, 2016
To make the most of your company’s marketing potential, you’ve got to embrace digital signage. And to capitalize on the opportunity to gain market share from your digital signage, it’s important to keep up with emerging technologies and trends in digital signage. Below, we discuss four that you should have your eye on.
Interactive Digital Signage
Touchscreen technology has revolutionized the capacity to generate interactive digital signage. Signage that asks viewers about their interests or asks them to make a choice can feel like a game. While feeling personalized to them, interactive digital signage can yield invaluable information about consumers.
More than two out of every three American adults owns a smartphone or tablet. Many owners of these products spend more free time on these devise than on laptops or personal computers. Mobile integration has been the goal of many advertising departments, but now it’s all but a necessity. Look for this trend to continue throughout 2016 and into 2017.
Consumers are attracted to quality. Where visual media is concerned, this means high definition. If you’re looking to advertise to a mass audience, and you can get ads on 8K (or even 4K) screens, your capacity to impress will grow immensely.
3D Digital Signage
Movement in 3D technology may feel as if it’s been slow, but something is changing. 3D advertisements have been in play at the theaters for years. We’ve expected 3D television’s big break to be around the corner for a while now. And Oculus Rift sold all of the units scheduled for its first production run in just 14 minutes, despite a luxuriously high price tag. Your chance to shine on the 3D advertising front is arriving. Seize it.
Do you want to reap the benefits of digital signage? Are you unsure how to go about doing so? Call Integrated IO at (480) 836-1446 to learn how we can help!